In asset-intensive industries, a well-defined maintenance strategy is crucial for ensuring peak performance and durability of assets. This strategy involves proactive planning and execution of maintenance activities to prevent breakdowns and minimize unplanned downtime. By implementing a comprehensive maintenance strategy, organizations can reduce costs, enhance operational efficiency, and improve safety. Key components include preventive maintenance, predictive maintenance, condition monitoring, and risk-based maintenance. Adopting an effective maintenance strategy allows companies to maximize asset lifespan and achieve sustainable business growth. This white paper outlines seven essential steps for developing a robust maintenance strategy and highlights the pivotal role of digital solutions in enhancing and executing a foolproof asset maintenance plan.