Enterprise mobility prioritizes workforce mobilization and customer engagement, driving efficiency, RoI, and connecting with mobile-first disruptors, making mobile apps a competitive factor. The workforce in warehouses faces challenges in device sharing and operating them independently. Enterprise mobility management will enable them to achieve productivity, and mobile technology plays a critical role in digital transformation.
Any firm looking for corporate mobile apps is driven primarily by aspects that increase productivity and efficiency. However, in this article, we will discuss the main areas where mobility leaders would want to invest and get the expected benefits.
5 Investment Priorities for Enterprise Mobility Leaders
The Enterprise Mobility Management market size is projected to grow at a 10.3% CAGR to reach USD 63.6 billion by 2026, fueled by the increasing mobile workforce, which enables remote work and access to corporate data. Following are the 5 main areas where enterprise mobility leaders are most likely to invest:
1. Mobile App Development
Mobile app development stands on top of all the investment priorities for mobility leaders. The development of enterprise mobile apps is becoming more significant due to the cost savings and productivity gains it offers. Mobility leaders might choose to either purchase or develop apps internally. While the latter allows businesses to create applications as needed, the former is a quicker method for mobilizing any business. Propel Apps is a mobile solution provider that offers over 100 turnkey mobile solutions for every use case.
2. Mobile Application Management (MAM)
MAM uses techniques like SDKs, containerization, and device/app level MAM to separate the business data from the personal data on the same device, making this the second highest priority for mobility leaders. Mobile application management is crucial in the BYOD era because it provides IT teams with a more detailed way to monitor and secure corporate data.
3. Application Security
Mobile apps and devices are increasingly being targeted by threats and data exploitation schemes due to their widespread use. Application security is essential, and businesses will continue to spend a lot of money on it.
4. User Experience (UX)
Gone are the days of clunky UX. After all, mobile users need simple user experience for performing transactions on small devices. Companies are investing in UX to streamline end users’ mobile experiences as they become more aware of their priorities. Design Thinking, a framework for finding the right problem to solve, helps companies create the best possible user experience. By applying design thinking and implementing better UX, companies such as Airbnb and Hyatt have increased their revenues and brand value.
5. Artificial Intelligence (AI) and Machine Learning (ML)
These are the two new mobile technologies that are disrupting manufacturing, transportation, and financial services industries. AI and ML are the latest technologies to spearhead digital transformation. Therefore, companies are investing in them to make computing processes more efficient, cost-effective, and reliable.
Outlined below are some of the other domains in the priority list of enterprise mobility leaders:
- Device Security
- Big Data & Analytics
- Mobile Device Management
- Identity & Access Management
- IoT Platforms/Software
- Network Security
- Mobile DevOps
- Mobile Threat Detection/Defense
To sum up, mobility leaders in an organization prefer leveraging emerging technologies while developing or adopting an enterprise mobile solution to bring about best-in-class user experiences for their employees.
Propel Apps, an award-winning enterprise mobility solutions provider, designs custom mobile strategies for organizations using Oracle and SAP ERPs. With over 100+ mobile app project implementation experience, Propel Apps helps organizations redefine business processes across various industries, including wholesale, retail, manufacturing, finance, transportation, and logistics.